{"page_id":"22482","absolute_url":"https:\/\/www.buzztimes.pt:443\/n\/marcas-pagar-residentes-para-fazer-publicidade-estendais\/","relative_url":"\/n\/marcas-pagar-residentes-para-fazer-publicidade-estendais\/","metatags":{"title":"Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais - Pa\u00eds","keywords":"noticias, nacional, internacional, economia e finan\u00e7as, politica, desporto, lifestyle, pais, futebol, tecnologia, cultura, viral","description":"Campanha chama-se \"Estende a Renda\"...O objetivo \u00e9\u00a0ajudar os habitantes de Alfama a suportarem os custos dos aumentos das rendas, em troca de publicidade"},"opengraph":{"title":"Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais - Pa\u00eds","description":"Campanha chama-se \"Estende a Renda\"...O objetivo \u00e9\u00a0ajudar os habitantes de Alfama a suportarem os custos dos aumentos das rendas, em troca de publicidade para as marcas.","type":"article","image":"https:\/\/images.buzztimes.pt\/articles\/133029-lisboa-marcas-esto-a-pagar-a-residentes-para-fazer-publicidade-nos-estendais_1568882380.jpg","site_name":"BuzzTimes","url":"https:\/\/www.buzztimes.pt\/n\/marcas-pagar-residentes-para-fazer-publicidade-estendais\/"},"html":"\n\n        \n    <hr style=\"border-color: #e4e4e4;\"\/>\n\n    <a class=\"nextPageLoad\" href=\"\/scroll?gadget_id=71&offset_id=1&article_id=8683\"><\/a>\n\n    <div class='container main'>\n        <!-- RIGHT COLUMN -->\n        <div class=\"col-md-8 middle article col-left\">\n                            <a class=\"article-category\" href=\"\/pais\/\">Pa\u00eds<\/a><div one_column_position=\"2\" class=\"panel panel-default box-title\">\n    <h1 style=\"color: \" itemprop=\"name\">Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais<\/h1>\n<\/div>    <ul class=\"col-md-12 col-sm-12 col-xs-12 text-information\">\n        <li itemprop=\"author\">BuzzTimes<\/li>\n        <li itemprop=\"contentLocation\"><\/li>\n        <li itemprop=\"datePublished\">19-09-2019<\/li>\n        <li><a href=\"\/pais\/\">Pa\u00eds<\/a><\/li>\n    <\/ul>\n<div one_column_position=\"4\" class=\"panel panel-default shortdescription\">\n    <p itemprop=\"description\">Campanha chama-se \"Estende a Renda\"...O objetivo \u00e9\u00a0ajudar os habitantes de Alfama a suportarem os custos dos aumentos das rendas, em troca de publicidade para as marcas.<\/p>\n<\/div>\n\n        \n    <div class=\"btn-group social-like col-md-12\">\n        <ul>\n            <li class=\"facebook\"><div class='sharrre_social facebook_social' data-url=\"https:\/\/www.buzztimes.pt:443\/n\/marcas-pagar-residentes-para-fazer-publicidade-estendais\/\" data-text=\"Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais\"><\/div><\/li>\n        <\/ul>\n    <\/div>\n<div one_column_position=\"6\" class=\"article_full_image_container clearfix\">\n    <div class=\"global-box box-image\">\n        <div class=\"box-image-lt\">\n            <img itemprop=\"image\" src=\"https:\/\/images.buzztimes.pt\/articles\/850_400_133029-lisboa-marcas-esto-a-pagar-a-residentes-para-fazer-publicidade-nos-estendais_1568882380.jpg\" alt=\"Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais\" \/>\n        <\/div>\n    <\/div>\n<\/div><!--article_full_image_container--><span class=\"highlight col-md-12 col-sm-12 col-xs-12\">Imagem: Eco<\/span>\n\n<div class=\"gadget_content_container_41 right_body_block\">\n    \n    \n            <div id=\"gadget_content_script\">\n    \n    <!-- banner top -->\r\n<style type=\"text\/css\">.google-ads-banner { margin:0 0 25px; border-top: 1px solid rgba(206, 206, 206, 0.5); border-bottom: 1px solid rgba(206, 206, 206, 0.5); padding: 30px 0; float: left; width: 100%; text-align: center; }\r\n.ad-wide-container { width: 300px; height: 100px; }\r\n\r\n@media(min-width: 180px) { .ad-wide-container { width: 180px; height: 150px; } }\r\n@media(min-width: 200px) { .ad-wide-container { width: 200px; height: 200px; } }\r\n@media(min-width: 250px) { .ad-wide-container { width: 250px; height: 250px; } }\r\n@media(min-width: 310px) { .ad-wide-container { width: 300px; height: 250px; } }\r\n@media(min-width: 767px) { .ad-wide-container { width: 728px; height: 90px; } }\r\n<\/style>\r\n<div class=\"google-ads-banner\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><ins class=\"adsbygoogle ad-wide-container\"\r\n\t     style=\"display:inline-block\"\r\n\t     data-ad-client=\"ca-pub-6558403804045539\"\r\n\t     data-ad-slot=\"4324617701\"><\/ins><script>\r\n\t(adsbygoogle = window.adsbygoogle || []).push({});\r\n\t<\/script><\/div>\r\n\n            <\/div>\n    \n<\/div>\n\n<script>\n    \n    onLoadEvent(function(){\n        $(\".gadget_content_container_41 a\").addClass('ar_element');\n        \n                    $(\".gadget_content_container_41 a\").attr('ar_placement', 'GADGET');\n                    $(\".gadget_content_container_41 a\").attr('ar_placement_name', 'Adsense Body Article Responsive Top');\n                    $(\".gadget_content_container_41 a\").attr('ar_campaign_name', 'NOT FOUND');\n                    $(\".gadget_content_container_41 a\").attr('ar_entity_id', '0');\n                    $(\".gadget_content_container_41 a\").attr('ar_model_id', '22482');\n                    $(\".gadget_content_container_41 a\").attr('ar_model_name', 'Article');\n                \n    });\n    \n<\/script><div one_column_position=\"11\" class=\"panel panel-default body-text\">\n        <p><p>Sempre que os habitantes de Alfama estenderem pe\u00e7as publicit\u00e1rias nos estendais, ir\u00e3o receber benef\u00edcios econ\u00f3micos, como por exemplo vales de compras para usar em supermercados.<\/p>\n<p>O objetivo da campanha \u00e9 ajudar os habitantes de Alfama a suportarem os custos dos aumentos das rendas, em troca de publicidade para as marcas. Ou seja, os moradores devem pendurar nos seus estendais pe\u00e7as com publicidade a certas marcas e, em contrapartida, recebem benef\u00edcios financeiros.<\/p>\n<p><img class=\"body-article-img rectangle\" title=\"Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais \" src=\"https:\/\/images.buzztimes.pt\/repo\/765_360_133030-lisboa-marcas-esto-a-pagar-a-residentes-para-fazer-publicidade-nos-estendais_1568882829.jpg\" alt=\"Lisboa: marcas est\u00e3o a pagar a residentes para fazer publicidade nos estendais \" \/><\/p>\n<p>A primeira marca a arrancar com esta campanha \u00e9 o Minipre\u00e7o, que vai oferecer aos habitantes um kit com v\u00e1rias pe\u00e7as \u2014 len\u00e7\u00f3is, fronhas, t-shirts, etc. \u2014 com mensagens publicit\u00e1rias a certos produtos, e que estes dever\u00e3o estender nos seus estendais. Em troca, o Minipre\u00e7o oferece, a cada duas semanas, um vale de 50 euros para usar em compras nas suas lojas. Ou seja, no final do m\u00eas as fam\u00edlias receber\u00e3o 100 euros.<\/p>\n<p>Tudo devido \u00e0 valoriza\u00e7\u00e3o dos im\u00f3veis. Isto \u00e9, os moradores da zona hist\u00f3rica est\u00e3o a ser expulsos das suas casas para dar espa\u00e7o ao turismo e ao alojamento local, refere a campanha <a href=\"https:\/\/estendearenda.pt\/\" target=\"_blank\" rel=\"nofollow\">\u201cEstende a Renda\u201d<\/a>, pensada pela ag\u00eancia criativa NOSSA, e que arranca esta quinta-feira. Os que resistem veem o valor das rendas disparar.<\/p>\n<\/p>\n<\/div>\n<div class=\"gadget_content_container_36 right_body_block\">\n    \n    \n    \n    <a href=\"#\" id=\"share-article\"><span class=\"img-fb\">PARTILHE ESTA NOT\u00cdCIA<\/span><\/a>\n    \n<\/div>\n\n<script>\n    \n    onLoadEvent(function(){\n        $(\".gadget_content_container_36 a\").addClass('ar_element');\n        \n                    $(\".gadget_content_container_36 a\").attr('ar_placement', 'GADGET');\n                    $(\".gadget_content_container_36 a\").attr('ar_placement_name', 'Share article');\n                    $(\".gadget_content_container_36 a\").attr('ar_campaign_name', 'NOT FOUND');\n                    $(\".gadget_content_container_36 a\").attr('ar_entity_id', '0');\n                    $(\".gadget_content_container_36 a\").attr('ar_model_id', '22482');\n                    $(\".gadget_content_container_36 a\").attr('ar_model_name', 'Article');\n                \n    });\n    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